The Opportunity
We are in the midst of a transformational shift in our work, workplace, and workforce. Progressive companies and workers are abandoning the 'one size fits all' approach and gravitating towards personalized experiences tailored to the individual.
An opportunity has emerged to address two impactful and overlapping themes:
Individuals: I'm re-evaluating what motivates me at work. How can I prioritize what's most important to me?
Companies: We want to improve the employee experience, but we don't know where to start. How can we get reliable data on what’s most important to our workforce?
The Motivator Assessment Profile (MAP) identifies your top motivators at work, and provides companies with valuable insights about what’s most important to their current and potential workforce
The Assessment
A map helps you to identify where you are and where you want to go; our MAP identifies the starting point and navigation steps on your journey to a fulfilling career.
Assessment Process:
The Motivator Assessment Profile (MAP) is a 66-question assessment to identify and prioritize your top motivating factors at work. The assessment takes approximately 10-15 minutes to complete.
Assessment User Experience:
The Motivator Assessment Profile (MAP) received an assessment satisfaction rating of 4.8 out of 5 stars from 320+ reviews on the CloudResearch survey platform.
Assessment Validity:
The Motivator Assessment Profile (MAP) was developed and validated through a research process led by Industrial/Organizational (I/O) Psychology and Behavioral Science teams.
This process adhered to the style guides for psychometric assessment and evaluation set forth by the British Psychological Society (BPS) and the American Psychological Association (APA), ensuring that the assessment tool conforms to rigorous scientific standards and principles.
MAP Guidebook Insights: Sample spider chart comparing one employee’s intrinsic versus extrinsic motivators against the average scores within the same department.
The Leadership Team
Chris Mulhall is the Founder and CEO of Motivators.io and the creator of the Motivator Assessment Profile (MAP). In his 20+ year corporate career, Chris held multiple senior leadership roles in Talent Management, ranging from start-ups to Fortune 500 companies.
Chris is a Certified Career Coach, an HR Faculty Member at Conestoga College, an advisor to numerous start-ups and scale-ups, and a popular speaker on the topics of Talent Management, Employer Branding, and Next-Gen Talent Strategy.
A team of experts contributed to the design and validation of the Motivator Assessment Profile (MAP), including Industrial / Organizational Psychologists, Behavioural Scientists, Psychometricians, UX Researchers, Survey Designers, Human Resource Executives, Learning & Development Professionals, Research Analysts, and Data Analysts.