Prioritize Your Top Motivators to
Make Better Career Decisions

The Motivator Assessment Profile (MAP)™ analyzes 12 factors that influence the recruitment and retention of athletes and employees

  • On a table there is a blank journal, a pencil on top of the journal, and mapping gear, including a camera and magnifying glass

    1. Create Your MAP

    Take the self-assessment or send the MAP to your employees, players, or clients.

  • 2. Reflect and Prioritize

    Reflect on the personalized insights and resources within your MAP Guidebook.

  • 3. Improve Your Decision Making

    Discuss your top motivators with your manager, coach, advisors, or family.

Individual Assessments

  • A football player throwing the ball to his teammate

    Student-Athletes & Recruiting Services


    The MAP enables student-athletes to prioritize the teams and programs that support their top motivators.

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  • A woman smiling in front of a whiteboard

    Individuals & Career Coaches


    The MAP supports job seekers and employees to identify, prioritize, and fulfill their top motivators at work.

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Team Assessments

  • A women's soccer team huddled around their coach

    College & University Coaches

    The MAP enables Coaches and Recruiters to analyze student-athlete motivators, personalize the recruitment process, improve scholarship decisions, and reduce transfer risks.

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  • Two women standing at a whiteboard

    HR & People Leaders

    The MAP uncovers the primary factors that influence decisions to join, stay with, or leave a job or company. These insights enable you to personalize and invest in more impactful employee experiences.

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Customer Stories

“Understanding a person’s hunger and responding to it is one of the most potent tools you’ll ever discover for getting through to anyone you meet in business or your personal life.”


― Mark Goulston, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone